And I think well take it from conceiving of the Recover Athletics platform, to getting it scaled up, and then where things are today. Totally. For them in real time.but, but yeah, that was just so powerful to get that kind.User feedback, live from folks that like we knew folks we didnt know, but that we could kind of build a relationship with in person. Google Yale University. Find your B2B customer within minutes using affordable, accurate contact data from Datanyze. But, at, at any rate like that was, that was our chance to get runners, to use the product live and like have a user feedback session every Wednesday where wed go for an easy jog with people and runners were just looking to get their miles in, do something simple. And then for us to also turn around and like build something new for that, for that little group of people. and that I think as a company we dealt with really well,during the pandemic was just aligning on the customer and creating value for them behind the paywall. So, I mean, in countless countless meetings about product in the early days of recover was basically just the same story over and over again. So, you know, we, we kind of had like a shared understanding of what the potential was, which I think in a lot of ways, like, Made the acquisition conversations like so natural and, and relatively easy. Resonated with me, resonated with us. You. [00:00:00] Nick Stewart: [00:25:47] Nick Kafker: It keeps runners healthy and enables them to pursue. Theres with a running team that has, you know, a matching Jersey and theyre all trying to do one another. Athletes now have access to a breadth of injury prevention resources included in their Strava subscription. SAN FRANCISCO, May 19, 2022 /PRNewswire/ -- Strava, the leading social platform for athletes and the largest sports community in the world, today announced the acquisition of Recover Athletics, the prehab app for runners.The acquisition gives all Strava subscribers access to Recover . And for only 60 bucks a year, get access to literally the best that the industry can possibly provide as far as preventative exercises to do based on your body and and, and your training. But 90% of those injuries follow common patterns and can be prevented through proactive recovery exercise. Right. But like tell em a story, make it engaging. Being four runners. Its no brainer. [00:20:12] Joe: As we gear up for a game changing year of product development on the Recover Athletics app in 2022, our team is taking the chance to . you know, as mentioned before, weve been runners training together for a long time. Scroll to find 'Integrations'. Startup Spotlight: Recover Athletics Physical therapy place to clinic, to clinic, like hoping somebody can solve this or worst case, like orthopedic surgeon, orthopedic surgeon, MRIs, like trying to figure out whats going on.so I think all those things lined up quite nicely. And I think its natural, like for, and maybe, maybe its exceptionally natural in American culture, but like you see somebody trying to fix a problem, you kind of are like, thanks. How have you pitched it? Like we just, we knew also that this and mark and Michael, I think know this too. You said earlier, right? So that was something that, you know, was really critical to our first year roadmap at Strava, obviously like, figuring out how to turn Strava into a single sign on service, like Google, apple,Facebook, that was something we were really curious about integrating the subscription and then getting platform parody. So the thought of rolling this into one resource right. $595.00 - $890.00. So Id say like, In some ways we, we kind of knew intuitively what we needed to build from day one, because The, the pain point that we were solving for really was exactly what we were experiencing. She was user like a hundred, 1,500 or something. And actually back before we started recover over five years ago, we were roommates in the same,tiny apartment in in Cambridge, Massachusetts, and,used to just run together, laugh around fresh pond every morning,and decided To run a marathon together. [00:25:26] Nick Stewart: Recover Athletics is an injury-prevention tool for runners. Tap the gear icon in the top left of your screen. And I think that all you gotta do. Its like. [00:03:35] Joe: I mean, we would just go in and be like, Hey, would you try this? and think, you know, as you said before, We could, you know, we could bring that revenue onto Strava and what a powerful tool for retention. Like even the, at a certain point, I was gonna say that like, youre sitting back when youre starting the company and thinking about who could we sell to what was the best case scenario? There are like 15 million-ish people who register for at least one competitive road, race a year in the United States. Everyone in the world should be getting that recommendation because thats the most up to date recommendation recover as a platform is a great way to get that information out into the world quickly and easily. Spotify. Problem: Every year 75% of the distance runners in the US sustain an injury that requires them to temporarily abandon the sport or spend time and money on a physical therapist. One thing we were just astounded by, time and time again, when we were getting our app off the ground was how generous people are with their time to help young entrepreneurs get a product off the ground. So we were like, Hey, would you help us? What was it initially? Im your host, Joe Vennare. To pay for Strava. [00:18:27] Joe: Our mission is to help runners spend more time running and less time injured. Innate advantage of, of being our target market and using that insight to guide the product roadmap early on was also really informative for our, I guess, like, initial go to market strategy or, or marketing strategy. Recover Athletics | 708 followers on LinkedIn. And I think that we were mark really pushed us in that direction at the early stage. [00:19:48] Nick Stewart: Nick, and Nick, from Recover Athletics. [00:30:30] Nick Kafker: we were we were on a call where this sort of became a real option and afterwards Nick and I were like, well, yeah, I mean, thats like what We do. [00:00:59] Joe: So we would join the Facebook groups. Kaf and I actually met back in high school on our cross country team. The. Maybe talk about how you guys, as runners came across that problem initially set out to solve it, and then really made that into a company. Couldnt agree more. You can try these exercises in the Recover Athletics app. Its kind of the engine of our, of product led growth for us right now. And also what better place for us to learn both, to see what its like to really quickly scale a business up from tens of thousands to millions of athletes. Over 50% of our new users come from referrals! Recover Athletics is the leading injury-prevention tool for runners. Breaking down the business of fitness and wellness, #137: Michael Horvath, CEO & Co-founder of Strava, How to leverage your competitive advantages in your product launch, Simple & powerful growth hacks you can use when starting out, How Recover began their relationship with Strava. So it was like a great forcing function for us to get honest user feedback and active user feedback. If youre getting aches and pains or youre, you know, gonna fall off from injury, how can we get the recover app in front of you to help keep your body on the, so at a high level, those are some of the things that were thinking about. Im so glad I have found this app! And we found that to be a really valuable engagement channel for us too. The technical storage or access that is used exclusively for anonymous statistical purposes. So like Disney puts on these half marathons and they put on a billion of them and we got their community. Rooted in the concept of prehab, Recover Athletics is an injury-prevention platform for runners, helping exercisers spend more time moving and less time laid up. And also half like genuine, just request for feedback, be like, Hey, my buddy and I, we work with some physical therapists, some doctors in Boston, were making a running injury prevention app. And obviously with every startup, its kind of a winding road to figure out how you ultimately resolve that, problem and present The, solution to users in a way thatresonates and that scales. Our first monthly price was like 2 99 or 1 99. The broader point, which is something back to the impact, is having the access now to these tens of millions, a hundred million athletes to really help people prevent them from getting injured, help them get back out there sooner. It makes, it makes all the sense in the world. and so that really started to accelerate our, our growth flywheel. San Francisco Bay Area, Silicon Valley), Operating Status of Organization e.g. But I think this point is also interesting as it relates to. Stewart: Making the decision to deploy a paywall. Well, I, I think honestly, very similar to your interest in this space. And then you have users like this one woman from Canada, Colleen, whos been with us. But you figure that out fast when theres someone whos like,excuse me, your app sucks. And we were lucky enough to know one of them, even in the early days before Recover Athletics existed as a concept. As a really critical top of funnel, user acquisition channel. Recover Athletics designed an injury prevention app for runners using input and expertise from physical therapists together with customized AI-driven recovery and prehab plans to aid with proprietary coaching and workouts as well as health tracking and performance analysis. I tried to throw him 300 people a day. It was like truly magical for us and like really humbling, honestly. Or watching YouTube videos. [00:15:01] Nick Kafker: And, and certainly,with the best of intentions. If he could get 30 of them behind the pay. Recover Athletics is the injury prevention app for runners. you know, potentially other founders, you now have this product, you have this idea. Active, Closed, Whether an Organization is for profit or non-profit, General contact email for the organization, Auto-generated name of transaction (e.g. Yeah. Nick Stewart & Nick Kafker, Co-founders of Recover Athletics Fitt Insider Entrepreneurship Today I'm joined by Recover Athletics Co-founders, Nick Stewart and Nick Kafker. we would just load it up and do one of the routines on the product and like get down on the floor and, and watch how people interacted with the interface and. We, we really lucked out by being based in Boston.when we had the idea and our, our initial way of getting feedback on a product was we had a, a run group,that left and was like the recovery run from Tracksmith that went, I think it was on Wednesday nights. If you dont already pay for Strava you can make an account on Recover. Whos a form of Boston marathon winner in the wheelchair division on the international Olympic committee. Two recent Yale graduates founded this Boston-based sports tech startup. Were around 70,000 athletes on the platform,at the end of last year, when we started conversations and were looking at a community with a hundred million athletes, thats our target market. It seems like on a monthly basis now, or every other month, there is new trail running, new content partnership, some type of marketing push. The more content on Strava, the richer, the experience for, for all athletes. I was the COO and business partner of Nicholas Stewart, on my left here, at Recover Athletics. [00:35:33] Nick Kafker: I mean, theres just a billion Facebook groups out there of people who are training for a specific race. And I think, we realized some things. So I think that were, were in an amazing place to learn from an. Its like, why is that? Fix aches and pains and prevent injury. We always divide up whos Nick number one or Nick number two by who speaks first on the call. Market: There are 18M committed distance runners in the US alone, and an equal number in the EU. Whos still a friend, but that thats, that story is like another whole podcast and its just, yeah, just get out there and sell. So we work with Dr. Sherry blowout. How did you get plugged into Strava? The technical storage or access that is used exclusively for statistical purposes. Yeah. Then we work with Dr. Adam 10 40, whos the head of the Spalding running center. https://www.facebook.com/groups/2698848160361473/?ref=share, JUST join and invest here to become millionaire And then like how you tell your story within those channels. Products. Yeah, sure. We wanna go build a great thing for them. It's their goal to help athletes love their sport and stay healthy for life. Hey Joe. How did you guys think through like, Hey, we have this, we know a bunch of runners.lets get people using it and start to get that feedback immediately. And like if they download the app or if they subscribe to the newsletter, We hope and think, right. So if you already pay for Strava youll have access to 100% of Recovers feature set. Basically strength training my way into running. Today, I'm joined by Recover Athletics co-founders, Nick Stewart and Nick Kafker. The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network. And it was like, honestly, one of the best days of my life. Contact Information Website www.recoverathletics.com Ownership Status The range of programs that we can recommend for cyclist swimmers at even runners who have problems above the lower back right now. [00:12:08] Nick Stewart: Yeah. he really helped us think about our product strategy and one of the challenges that Strava had to face. All Rights Reserved. So far weve helped democratize access to best-in-class physical therapy for over 3,000 runners. I mean, how could you not wanna be a part of that? As we tried to hike the mileage,and KAF actually had a buddy,who was the youngest woman to ever be hired in the sports medicine clinic,at mass general in Boston. Yeah, I might have it. Casual everyday runners as well as all the way up to the elite end. Edit Lists Featuring This Company Section, Strava Acquires Injury Prevention App, Recover Athletics, United States Acquired Companies With Less Than $10M in Revenue. But I also think that we were very fortunate to be in the circumstances and have exposure to this group of founders and to be able to make this happen. Powered by proprietary injury-prevention algorithms and physical therapy content, Recover Athletics allows runners to seamlessly incorporate the recovery needed for healthier training experiences. Ill jump in. Recover Athletics LLC Revenue $2.7 M Employees 7 Founded 2018 Primary Industries Hospitality Sports Teams & Leagues Consumer Electronics & Computers Retail Retail CEO Nicholas Stewart Recover Athletics Executive Team & Key Decision Makers Recently Updated Team Members Top Recover Athletics Integrations and Technologies So you do that, you know, you have the kind of viral growth on Strava. You can find us in the App Store, or as of yesterday afternoon in Google Play, as well. Its super smart.and full disclosure. I think also its so its so much about the people. And they were like, your routines should be based on the consensus statement on Patel ephemeral pain syndrome. October 21, 2021. Yeah. And obviously when the pandemic hit, that vision kind of came crashing down. I mean, I can start maybe backtracking a little bit from the acquisition. I probably have that if especially if you have that problem, youre. Prehab and injury prevention app for runners | Recover Athletics Try Recover for Free Get stronger and help prevent your next injury Prehab routines for every runner. Build for your customer build for the person who pays the people who dont pay. And like, We should give ourselves credit. Go through Strava? their passion on the road, the track, the treadmill, or the trail with the Recover Athletics app. In this episode, we discuss the companys approach to prehab and utilizing in-person community growth hacks and storytelling to scale a userbase. And so we pivoted to thinking about stra. And that was, that was, I could say, you know, we did have a pitch deck in like 2019, where we were like potential outcomes for the business and it was just sell to straw on a slide. The platform allows runners to create personalizedrecoveryplans generated from training and biometric data collected directly after any run or workout. [00:16:34] Nick Stewart: And then come back to the track house and. and as I mentioned, we ran this marathon together.and so actually I think you were the one who, posted. Then we automatically build you an injury prevention program that shows you exactly what exercises to do based on your body and based on your training. [00:34:51] Nick Kafker: I hope everybody does. For example, if you have knee pain, theres a group of scientists that meet every two years to. We have customers all over the world. They wanted to be able to help athletes that arent just the ones who can afford to be with them in their clinic. And then I think what you can expect to see in the future, is starting to already play out on the progress tab of the Strava app. business of fitness and wellness. [00:01:26] Nick Kafker: Yeah, I think honestly, the, the secret sauce for us on product also works for us on, or maybe like our unfair advantage. Today, Im joined by Recover Athletics co-founders, Nick Stewart and Nick Kafker. So having that relationship to be able to do that and. Their partnerships team could see that of all their 50 ish thousand API partners recover. [00:01:48] Nick Kafker: Or. The app already used Strava's training data, but is now fully integrated into the social platform. Yeah. Select Strava > Enable Strava Enter the email and password attached to your Strava account. I reunited with Nick Kafker and Stevie when we moved back to Boston after I graduated from Yale. So obviously conceiving of the idea, getting off the ground, starting to get users now Im sure like iterating with, with features and product and things are breaking right on a daily, weekly basis. In 90. Like, youre playing poker with your cards all on the table. Theyre gonna be better off for it. Convert on that paywall and start a trial which will unlock the Strava app for you as well. We have subscribers by the thousands adopting recover every day, Strava subscribers by the thousands adopting the recover product. [00:05:11] Nick Stewart: Recover Athletics is a prehab app for athletes. Ill never forget that when we maxed out the thousand on Tesla and we were like, Some take this to the next. Nick has been dishing out beat downs to me on the track for the better part of a decade at this point. Also. We work with some of the leading athletes and researchers to ensure the future of running is as injury-free as possible. Please excuse any errors. Yeah.and this was like, well, over two years ago, so a long, a long time. I mean, it was. Listen on Okay. for sure. Yeah, so wed tell her what our plans were for our mileage and for when wed be doing long run. co-founder and CEO of Recover Athletics, about what he's working on at his startup, . Yeah, maybe I can start with the TL;DR on what the product is today, and then we can backtrack into what it was at at the very early idea stage. And now youre here.you mentioned at the onset, like. And everybody said, yes, which was awesome. Myself being initially a football player, but transitioning into running and multi sport, everything from cycling and triathlon to like marathon ultramarathon trail racing and having a background in personal training, exercise science,it always struck me as like, man, all of my runner friends are always hurt. Subscribe to receive industry headlines, trend reports, and investment activity delivered every Tuesday. . [00:26:26] Nick Stewart: Half of them did foot strengthening exercises twice per week. One of the things Im most excited about, and this goes back towell put it in the show notesa few episodes ago, talking to Michael about whats next for Strava. And trying to figure out how do I do all these various things? Or is it like, just trying to, a lot of times go through the motions or maybe do something specific for like the everyday person? Powered by best-in-class injury prevention algorithms and physical therapy content, Recover Athletics . Stewart: Here are three founders you should check out next! Yeah. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you. View All Contacts Details Industries Fitness Health Care Personal Health Software Sports Headquarters Regions Greater Boston Area, East Coast, New England Founded Date 2018 Recover Athletics is an injury-prevention tool for runners. The impact we could have on the community. Get that great dig up the pitch. That feels good to sayfeels awesomeand type in Recover Athletics. Youll see the developer, Strava, Inc. Were very proud of that, and you can get that and log in with your same account. The other side of the coin was equally true, which was like a lot of times wed break things between weeks. [00:01:33] Nick Stewart: Hey guys, welcome to Fitt Insider. And I guess in hindsight, like you said, the startup journey is not linear and now looking back, it all makes perfect sense, but the, the framework. And we used to joke that, our, our user acquisition strategy was KR would throw the ball to me and I would catch it and wed bring somebody behind the paywall. To view or add a comment, sign in And you know, occasionally we get kicked out of groups, but then, then every once in a while, if you, if you pitched it well enough, the community would. Now theres many folks that use it as sort of a community social networking tool. Yeah. All of us are injured and then you would get 600, 700 people. how much easier it would be to bring the app that we really cared about to more runners like us all over the world, was just so alarming. Like right for our eyes. But what they, what they should be doing is following the research, the line of research that this person has sort of contributed to. Today Im joined by Recover Athletics Co-founders, Nick Stewart and Nick Kafker. Recover Athletics, founded in 2018 by Nick Kafker and Nick Stewart, has helped thousands of runners dramatically reduce the risk of injury by creating personalized exercise routines based on. The Recover app is based on best-in-class physical therapy practices that make it simple to prevent, treat, and avoid pain, so you can love every mile. And then you take the, you know, the next step and not to just stick at the kind of startup early, super early stage journey. A year's subscription costs less than one trip to physical therapist and we have an unlimited free trial. But like in terms of our core business objective was to provide value to those who paid for the recover subscription. You know, in effect is like, you guys had this quite literal pain point, right? So there was, there was that draw and then they were looking at their athletes, you know, by our app. The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user. I wish it was a Palo Alto garage, but in. its a really powerful framework if you zoom out. Yeah, happy to start there. RecoverAthleticsis the injury prevention app for runners. And we never forgot about that. #153: Nick Stewart & Nick Kafker, Co-founders of Recover Athletics Listen on Apple Google Spotify Today, I'm joined by Recover Athletics co-founders, Nick Stewart and Nick Kafker. [00:34:52] Nick Stewart: Athletes now have access to a breadth of injury prevention resources included in their Strava subscription. and so we took that, you know, attention and energy that we had in the club on Strava and then effectively like triaged that into our app. He. That way we should go fix it. We Ill look for it. So its been a long partnership for usover 10 years. Like if theyre not willing to join as a, kind of like an early adopter, like you just, you cant solve, you cant boil the ocean, just focus on this one group of people. Obviously STR is a huge community of, you know, over a hundred million athletes. Its their goal to help athletes love their sport and stay healthy for life. Automatically Syncing your Recover Athletics' Activities to Strava Log into your existing Recover Athletics account or, if you don't have one, create a new account. Turn right out the door, go to the best minds in running medicine, turn left out the door, a community of super hardcore runners who all are injured. Before we get into it, give them the rundown: what is the product? But I wish that I had that deck, cuz like that was the, we were like, they have a hundred million athletes. Give us some thoughts. [00:00:33] Joe: In this episode we discuss the companys prehab app for runners and athletes, and utilizing in-person community growth hacks and storytelling to scale its user base. Name of the organization that made the acquisition, Total number of Crunchbase contacts associated with this organization, Total number of employee profiles an organization has on Crunchbase, Total number of organizations similar to the given organization, Descriptive keyword for an Organization (e.g. Were passionate about helping runners stay healthy so it felt wrong to charge people for using the app, but we needed to do this to better understand our audience and inform the product roadmap. Very good. and you know, I think like most people you go to physical therapy and its like,do they, are they really trying to make me into a better runner an athlete? Strava's 99 million athletes can now access customised recovery videos for 59 (or US$50) per year. Our first race was Mount desert, Rhode Island up in Maine. Oh, but sometimes you as calf said, like youd get 600 runners who were just trying to help you out because they cared about what we were building. When you go click the button to ask for another 10,000, [00:16:20] Nick Stewart: What partnership opportunities there are,all of this being a leading question with two, you. We quit our full-time jobs and joined forces to start the company a year ago. Youre starting to get users its out in the market now. The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes. Like there wasnt like, obviously there was some deliberation, but its like, this is what we set out to do. You know, what would it look like to join forces in some way, but from their perspective, And, you know, me putting words in their mouth, but from, from the outside, looking in, as theyre thinking about as well, we have all these free people coming to the platform. Check out my latest F2F story:Startup Spotlight #21: Holdette. Recover Athletics, founded in 2018 by Nick Kafker and Nick Stewart, has helped thousands of runners dramatically reduce the risk of injury by creating personalized exercise routines based on training and soreness data. View profile badges. Its sort of like a race to see who gets there. [00:39:35] Nick Kafker: What does it mean for the kind of trajectory of the company? [00:16:26] Nick Kafker: And. We have subscription parity, and that is exactly what everyone should do. Its like virtual word of mouth, basically happening. And I think theres probably actually one intermediate step too, Joe, between. We, we used to train in those really early days with Tracksmith group and we started every. The #1 Prehab App For Runners Get stronger and help prevent injuries Part of the @strava family "I used to have some pain in my arch/on the outside edge of my foot after runs, but that doesn't happen anymore, which is awesome. Strava has acquired Recover Athletics, founded by Nick Stewart and Nick Kafker in 2018. [00:28:26] Nick Stewart: We break down the most important developments impacting the Like,yeah, I think, you know, even where we are today, its like, how do we get the word out about the newsletter or the podcast or whatever it is. [00:26:37] Joe: Stay focused on your original vision and work hard to get paying customers ASAP. So you go onto our app, integrate your Strava account, and we take a look at all the activity that the athlete is doing and ask some questions that are very similar to what a physical therapist would ask you when you first come into the clinic. We were like, this is just the, this is the runner experience. Ill let you introduce yourselves and say hello, but for folks who arent familiar, give em a little bit of your background and the quick intro to Recover. In Boston. Would you download it and give us some feedback its free. And we were like, got it. So for example, like the Marine Corps marathon 10 K gets like. And I think, you know, whats the worst that could happen. And that just messaging to runners around their workouts was so valuable for driving retention on the app. We, We, were so excited about that and we also hadnt really scaled outside of the us at all. I think in the scheme of things, when you think about running and racing and being active, its not always top of mind, right? Those were all really critical milestones for us.and as calf mentioned, you know, something thats on the docket for us in H two is moving to the upper body, so that we can expand. Go to whichever app store you choose. How big can it be? And, and what was that like? You know, Im sure among two founders who are still early in the journey, like, do we wanna do this? What are, What are, our options? but also like who are people that we feel like we can learn from. Give the app a try today! [00:31:59] Nick Kafker: Apple Yeah, exactly. Thats a great idea. The earliest days where mark was helping us think about the right product strategy to scale the business. So shout out to the run Disney group in Florida. I can guarantee you that Ill no longer be Googling exercises that lead me in the wrong direction to recovery. I would just add that this product was built initially for runners only. What would it look like? Most people like you, you run out the flag eventually somebodys gonna salute. This could be for our subscribers. Totally.and so we sort of stumbled upon a way to a niche for them too, where they wanted to have bigger impact. you know, 99% of our athletes, pre-acquisition were just Americans. and in the course of training for that race, just were getting super banged up. Its, its obviously gaining some traction and you start to think, Hey, where do we wanna take this? and so Id say like, honestly, we can thank Strava for both of those, both realizing that, that it was such a powerful user acquisition channel and that this, this ecosystem in this community was the place to scale recover. the way that our value proposition resonated with you as an athlete,that really lines up super closely with how we came to the idea for founding recover in the first place. [00:03:21] Nick Kafker: We, we obviously wanted them to convert and we wanted them to be a part of the community. Subscribeto my mailing list, Founder to Founder (F2F):f2f.substack.com. So itll be awesome to see how that evolves and how you guys are able to integrate into that. Powered by proprietary injury-prevention algorithms and physical therapy content, Recover Athletics allows runners to seamlessly incorporate the Look through all the research on knee pain and make a recommendation. Our whole lives ahead of us in terms of like potentially building this company, you know, why make that decision? But I feel like you probably question we, we could. How can we surface rehab content at the right time? Bad. yeah. Yeah, totally. For. CEO, Co-Founder, Founder Management 1 email found 1 phone number found View contacts for Recover Athletics to access new leads and connect with decision-makers. [00:08:34] Nick Kafker: We know that this is the logical and the desired long-term outcome for our startup. But you know, however, you look at it from their experience, like a huge market of runners, walkers now, cyclists hikers, you know, athletes in general, and then this inflection point of like, Almost telemedicine, but just the access to technology to be able to take an expert and put them in your phone and now learn how to do these, these exercises and routines that basically, if, if thats not the case, youre either cruising the internet or youre like jumping from. Find Stephen's email address, mobile number, work history, and more. Copyright 2022 Recover Athletics. Like, Ill give them five minutes of my time. Its a great boost to my regular routine! The company's platform provides recovery plans designed by doctors, physical therapists, and coaches, then customized with AI, helping in a faster and better recovery process, enabling runners to help fix aches & pains, prevent injury, and run their best and improve performance. So that was just like an insight that we had on day one, again, by being members of this market ourselves personally. but something that mark and Michael had to figure out was how do we create a sustainable profitable subscription business? Like this was the perfect outcome and were just really glad that we were able to like, get it there and now start this new journey of growing these two things. So the ecosystem was like, right there was perfect for us. Like all our friends, all of a sudden didnt, werent able to go to their workouts in Boston. Like you mentioned, you know, Whether its in person at these like running groups, whether its at running stores or at races on the digital communities around races and running and training. It was like Brady de Moss touchdown Brady de Moss touchdown. So if youre within the subscription and you scroll down, theres a, module right now, that drives to the recovery app,that helps athletes on Strava.discover our app. Thankfully, somebodys trying to do this. Especially like, you know, people dont start companies to get rich people, start companies to solve something that they think is like dumb. Product @ Strava, Co-Founder @ Recover Athletics (acq '22) . The chicken and the egg is, do I meditate because I pay for calm or do I paid it for calm to meditate? https://goo.gl/maps/FRtD3vjtTZHR23YA9 What, what do they need that were not giving them it wasnt. Most runners can still go out there and run, but theyve got some acre pain that theyre working on or is getting worse or is getting better. I think we built a really good strategy and executed on that strategy in a way that was like, well prioritized. Everybody. Yeah, its awesome. ANY TIME DRIVER AND TAXI SERVICE Yeah.when I look back, those were just two really key lessons for us that we totally on. I think for all of us in the, in the grand scheme of things, because like we had the same set of facts. Many PTs require a physicians referral and the average injury costs $400-600 to fully rehab, which deters many runners who need help. Nicholas Stewart is the CEO + Co-Founder at Recover Athletics based in United States.Every year 75% of distance runners in the US get injured. Thats thats how I, I, I got there initially was like, I was getting injured constantly. And some of those users are still with us today, which is the coolest thing in the world. Instead, Ill be using the Recover Athletics App. And this partnership is what made that happen. Right? What does the kind of plan roadmap look like going forward? [00:10:06] Nick Kafker: She was one of the first people and she still uses the app, which is just like such an honor and a Testament to the character. So not only were we pulling athletes data from Strava into recover, but actually when an athlete finished a prehab routine, On recover. Rooted in the concept of prehab, Recover Athletics is an injury-prevention platform for runners, helping exercisers spend more time moving and less time laid up. Like we were seeing double the conversion rate amongst the Strava population as we were from athletes Werent integrated with Strava.and so we had some, you know, we could kind of lead with the data and figure out that the ecosystem for us to scale long term, where we could really have next level impact on the running community was with Strava because thats where the, the affinity was already. Tens of thousands of entrance a year. [00:24:34] Nick Kafker: It was a metaphorical garage. Rapid Reboot Lower Body Compression Boot Recovery Package. The idea that we were lean testing with is actually very close in some ways to the experience that users get in the much more polished user friendly interface today, where its still videos that come from the best minds in sports medicine, Boston just kind of happens to be home to some incredible physical therapists and physicians who study running related injuries. And so the first API integration we built into recover was using Stravas public API tools. Our team works with the world's best sports physicians and Olympians to help athletes fix aches & pains and prevent injury. Start Free Trial And so theyre queued into the community around that race. [00:21:04] Nick Stewart: Invaluable, totally amazing way to launch a product. [00:09:40] Nick Stewart: Recover Athletics is the recovery app for Strava athletes. Yeah. Also like one thing we havent said, but like the team, the founding team, the executive team at Strava is one of the most electrifying group of people. What does that opportunity look like for you? so its like we could raise a bunch more money, hire a bunch more people like do all these, spend a bunch more money and time to like, maybe get to the point that is like were presented with now. It was great getting a few minutes with you guys today to share this story with the audience. Yeah, well, first off cant overstate,how excited we are about our Android app finally launching. Its pretty good now, but they stayed with it. Get out there and tell the people like, tell em and theyll join you. And. Corner in the city has a running store. The prehab app helping endurance athletes prevent injury so they can keep doing what they love! What could we possibly put behind there that would, you know,increase that, that value proposition to get them to pay and seeing something like Recover Athletics, it makes a whole lot of sense that they say, Hey, this would make sense as a, you know, service product. In early 2021, researchers in Brazil split 100 runners into two groups. The conversations happen, where, where you guys, as, as operators kind of have to, you know, are we seriously considering this? Right. Recover Athletics headquarters are located in 8 King St, Cambridge, Massachusetts, 02140, United States, Recover Athleticss main industries are: Hospitality, Sports Teams & Leagues, Consumer Electronics & Computers Retail, Recover Athletics appears in search results as Recover Athletics, Recover Athletics Inc, Recover Athletics LLC, Get Free Access to Recover Athletics Contacts Info. This is a machine-generated transcript. And thats something, the, the story as it relates to, you know, mark and Michael Ive, Ive talked to them both how to both on the podcast, theyre, you know, obviously amazing operators, but its something that they lived right firsthand with Strava, like going through monetization, how do we figure it out, choosing different paths and doing that over the course of 10 years. But thats the thing, right? Focusing on the customer, figuring out your monetization strategy early was so important. WhatsApp acquired by Facebook). Recover Athletics, founded in 2018 by Nick Kafker and Nick Stewart, has helped thousands of runners reduce the risk of injury by creating personalized exercise routines based on training and soreness data. Rooted in the concept of prehab, Recover Athletics is an injury-prevention platform for runners, helping exercisers spend more time moving and less time laid up. And I think thats, thats also a good transition potentially as we get towards the end of the conversation and do look ahead, right. Its a great boost to my regular routine! couple other key points to mention about the relationship with Strava earlier. Shop No 1,Nehwal Complex Vishnu Enclave, Hapur Road Govindpuram So its like the two foremost minds in terms of like healthy running and running injury prevention. Powered by best-in-class injury prevention algorithms and physical therapy content, Recover Athletics allows runners to take control of their training and . We, weve got so many user stories that we could tell Joe about people who like joined our community really early on and who are still with us today. How do we provide more value for our customer? If we continued to operate as an independent company, like just, yeah, not, not even a. And I think that was what recover did. We also did a lot of stuff on digital,to kind of growth hack in the early days. When you havent built much its especially easy to do blue-sky thinking and get sidetracked by shiny ideas. Burn we, yeah, we should let, I was about to launch into like one of our, our first customer story. And we, felt like, okay, weve learned a lot in the first few years of running recover. And then. Browse products through topics. [00:33:45] Nick Kafker: How do you point people to navigate that and learn more? and so we ended up unlocking a lot of free help early. Want news on the hottest startups delivered to your inbox weekly? They could share that back to Strava, just like a ride or a run or a hike. Right. We had to pick one thing and try to do it. [00:26:32] Nick Kafker: Recover Athletic cofounders (from left to right): Nicholas Stewart and Nick Kafker. Nick Stewart Founder & CEO Nick Kafker Founder & COO THE TEAM Jaffer Syed Co-founder & Full Stack Engineer Andrew Southard Head of Engineering Tim Briggs Head of Product Max Huckstepp If you don't know us, we're so glad you stopped by our page. More broadly, there are 8M high schoolathletesand roughly 500,000 NCAAathleteswho could also benefit from seamless help with injury prevention! So its like thinking about how youre going to access them and what those distribution channels are and where they already congregate and spend time. Awesome guys. I think also we were like, we didnt realize this at the time, But a lot of these physicians that are doing super cutting edge research, They really wanna get the word out there about the work that theyre doing. So I think just the more that people can lean into their personal story when youre trying to market your product at the earliest stages, the better and, and the more help and, and positive feedback youll get from whatever community youre trying to, trying to launch in. and so the argument that we could go much further, faster, if we did this together was just such a no brainer, like totally. View Nicholas Stewart's business profile as CEO + Co-Founder at Recover Athletics. And we had 655 people download the test flight version of the app. Recover Athletics is the leading injury-prevention tool for runners. The Nicks have been running together since high school. Relatively in the life of our three year company. SAN FRANCISCO, May 18, 2022 /PRNewswire/ Strava, the leading social platform for athletes and the largest sports community in the world, today announced the acquisition of Recover Athletics, the prehab app for runners. Yeah, he. Custom prehab routines for every runner. Kind of like, they took the pitch well, and they responded to it really well. A lot to look forward to as well. Then the business was running, you know, like I think that, that it was that simple, but obviously what was behind the pay? Im Nick Kafker. Theyre loving this, theyre buying it in addition to the product already. and this was, you know, data that, because we were an API partner, we all had like, Strava could see how many athletes were integrating with recover them, sharing their content back into the Strava feed, which provided more value to the community. Like you gotta take that opportunity, especially if you wanna try to do this again. The Recover App helps runners fix aches and pains and prevent injury. Yeah. So theres, and theyre all, you know, washed up former collegiate runners or, you know, real passionate runners who want a team. These people being like, I mean, it was a crappy product for a long time. Discover the best products by month. Yeah. View Stephen Gleason's business profile as Head of Product & Co-Founder at Recover Athletics. So. This is the impact that we want to have on this group of people around the world. [00:10:21] Joe: this is an unanswerable question and its, and it goes both ways. But a lot of times thats their one race. So like Nick mentioned, I just wanna say more about that, cuz I think thats like a huge part of the secret sauce about recover was the access to great medical minds that we had. [00:40:05] Joe: As you can probably imagine, Joe, putting your entrepreneurs hat on, like, Were a few years into running the business. How do we get our customer to keep coming back? Their mission is to help runners spend more time running and less time injured. Join industry-leading we we got lucky, you know, at the beginning of COVID, wed initially thought before the pandemic, that races, as you mentioned before, Joe,were gonna be a really important channel for us,to to connect with runners at the right time to introduce,another product to them. Theres some other, you know, run tech platforms in much. Youre, youre always have something going on in your body that youd like to help it trend in the right direction. e some pain in my arch/on the outside edge of my foot after runs, but that doesnt happen anymore, which is awesome. And I think a lot of times people can, you know, just sit alone in a room and like toil with it and like, oh, I wanna get this perfect. Ready to Recover? $795.00 - $1,090.00. Recover Athletics is the leading injury-prevention tool for runners. It's a great boost to my regular routine!" and so we thought wed try to fill the void with a club. So Anthony and I were investors in the company.weve followed along from very early on and we initially came to it from the perspective of. Oh yeah. And we were like, we should put something else on there to make sure that we dont look like total bone heads. But yeah, I was the CEO, and the two of us were co-founders at Recover. [00:32:53] Joe: Great to be here. And then, you. How can we get free users to stick around? Shop Best Sellers. How did those conversations start to happen? Terms of Service | Privacy Policy. You get to know mark,at some point. In the earliest days, because we were athletes on Strava ourselves, and we saw what a powerful training log in, in community that, that this ecosystem is.we knew that Strava was a long term, really critical ecosystem partner for us. Solution:TheRecoverapp allowsathletesto instantaneously create a personalized injury prevention plan composed of proactive physical therapy workouts. we were both, you know, active runners in the running community. Sure. [00:35:50] Joe: I think, We love entrepreneurship going from zero to one is something thats really thrilling to us. thinking through that as well is just kinda like, oh yeah, it makes, makes a ton of sense. If, like you said, theyre not already subscribed, go check it out, get the app, and check out the full experience. I think one piece of tactical advice for the early stage founders that we know are, are tapped into what you guys are, are building. Its an awesome chat we have today. Product @ Strava, Co-Founder @ Recover Athletics (acq '22) Senior Product Manager at Strava. What our strategy was for bringing runners behind the paywall, getting them into the subscription. So it was actually. And I think its one of the magical things about recover that somebody can come to us. Now evolving from just runners to cyclists, to hiking, to all these obviously activities that that Strava has on its platform and then your roles right within the company and how that evolves. Discover movements that help reduce injuries and improve your resilience. And we thought about both the product development resources we could tap into by becoming part of the team. Level. [00:01:14] Nick Stewart: what should we be on the lookout for? I know that does this sport at some point is injured and even myself. So Im Nick number one, and/or Nick Stewart. Yeah, well just fast forward a little bit. Powered by best-in-class injury prevention algorith. https://crowd1.com/invitelink/?code=WnArR1lmdWJ4R1dCZHQ1SXpRNXpVdlZHQmRmSktaTXlqMkZJa2V0SmhDeHM2bjlmQ1NCb3ZBZ3Zwelo0OUkzSQ==. Thats what were gonna be looking to do more of in 2023 is understand what are the key places in the user experience on Strava, where we can start to embed experiences from a cover,to bring these two products closer together and make it easier for Strava athletes who, you know, either are in a, in a training cycle and they wanna get stronger and optimize their performance. Topics. Really small, basically like a focus group of people who really cared, who arent just gonna give up on it. The more you lean into your personal story when youre trying to market your product at the earliest stages, the better, and the more help and positive feedback youll get from whatever community youre trying to launch in. And youre, youre, just constantly reverse engineering. so super stoked that we met and you know, you talk about it initially. and then the other thing that Ill mention is that we, we got really lucky. The acquisition gives all Strava I used to hav e some pain in my arch/on the outside edge of my foot after runs, but that doesnt happen anymore, which is awesome. Essentially what we help athletes do is prevent the risk of injury, and get stronger through proactive strengthening and mobility work. you know, we, we havent really expanded our content database to the point where it needs to be so really excited about the strides that were gonna be taking on content. [00:02:27] Nick Stewart: It was a magical moment. Here's a list of some of the top trending technologies and APIs used by Recover Athletics. Like, I dont think this is gonna be the only business that K and I built together. And so, you know, we knew we wanted to have international impact, but how to do that ourselves, was just, I mean, theres no way that we would be where we are today, as far as scaling overseas. http://www.recoverathletics.com Industries Wellness and Fitness Services Company size 2-10 employees Headquarters Cambridge, MA Type Privately Held Founded 2018 Locations Primary 8 King Street. So fix aches and pains, prevent injury, run, ride, hike, your best. Team: Our founding team met in high school on our track team! Recover Athletics hopes to help runners spend more time running and less time injured. [00:14:20] Nick Stewart: And now as weve merged with cyclists, were beginning to add more cycling, specific content. So, helping people continue to live that healthy lifestyle, Im super stoked on. To kind of get ahead of those aches and pains. SaaS, Android, Cloud Computing, Medical Device), Where the organization is headquartered (e.g. Its easy to get distracted by all the different experiments you could run to determine the long term product roadmap. It was like it was the right place to build a company thats for. We should be thankful, but I think the thing we should really give ourselves credit for is like maximizing these set of circumstances. [00:06:11] Nick Kafker: But yeah, Im definitely excited to share this conversation. Michaels the guy you run through walls. Yeah. Im grateful to, to mark because that was a mistake that K and I never made.we laser focused early on on figuring out. And it motivated everybody to, to merge the two businesses. To kind of like align on, on what people needed because we really just really needed it ourselves. We actually just launched our Android app after three years, which was a really exciting moment for our team. It was that, that was that simple. And if we were to sell the business, Strava being, you know, kinda one of the, for all the reasons you laid out And the fact that from the team, but like theyve built a preeminent digital platform for athletes and during athletes and now, you know, the evolving definition of athletes. Like physical pain point that you were setting out to solve, you had this, you know, almost the massive audience of. In our kind of sweet offering.so yeah, I, I think it, it played out obviously really well. Check out launches that are coming soon. Plus the guys talk about selling the company to Strava and reaching tens of millions of athletes. And that, that point is especially as like young entrepreneurs in a community where like running or, or finding that type of community where the, the kind of audience or the customer is very engaged and tapped in. For anyone listening who wants to check it out, is the best way to download Recover? So I think maybe just add a bit more there too. On. You didnt know, but in the background there was some serious jostling. If you enjoyed this article, feel free to check out my other work onLinkedInand my personal website,frederickdaso.com. not getting, you know, putting all your business out there, but,what was that like as a kind of young operator thinking about, we have basically. And I think there was a long period of time where we were like actively looking for this company to invest in. Three years since you started the company, which is pretty incredible. Facebook groups on running just all across the country. So what happens after that kind of inflection point? So get those like focus on that group rather than the sort of those who are on the fence, especially when you have limited resources. Stewart: Stay super focused early on. 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